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Greggs plc () is the largest bakery chain in the United Kingdom, with 1,671 outlets. It specialises in savoury products such as pasties, sausage rolls and sandwiches and sweet items including doughnuts and vanilla slices. It is headquartered in Newcastle upon Tyne. It is listed on the London Stock Exchange, and is a constituent of the FTSE 250 Index. The first Greggs was opened in 1951. Originally growing regionally from its North East base, Greggs began to acquire other regional bakery chains across the rest of the country from the 1970s onwards. By the 1990s, it was the largest bakery chain in the country, after acquiring its major rival, Bakers Oven, in 1994. == History == Greggs was founded by John Gregg as a Tyneside bakery in 1939. It opened its first shop in Gosforth, Newcastle upon Tyne in 1951. When John died in 1964, the bakery was taken over by his son, Ian, assisted by his brother, Colin. Major expansion began soon after, including the acquisitions of other bakeries such as Glasgow-based Rutherglen in 1972, Leeds-based Thurston's in 1974, Broomfields the Bakers, London, Bowketts the Bakers in Kent, Tooks the Bakers (East Anglia) and Manchester-based Price's in 1976. In May 1994, the company acquired the Bakers Oven chain of bakers' shops from Allied Bakeries.〔 In August 1999, Greggs rebranded its 100 ''Braggs'' bakers shops as Greggs of the Midlands, and its Leeds-based ''Thurston'' chain as Greggs of Yorkshire. In 2008, Greggs announced that all of its 165 Bakers Oven branded shops would be re-branded into the Greggs brand so that all the shops could benefit from the Greggs national advertising campaign. In 2011, the company opened its 1,500th shop, in York.〔 In 2012, the company began selling frozen pasties through the Iceland supermarket chain. In 2013, Greggs replaced its CEO Ken McMeikan with Punch Taverns CEO Roger Whiteside. McMeikan left the firm for Brake Bros. In 2009, when it had around 1400 stores (more than fast food chain McDonalds), the company announced plans for a further 600. In 2013, however, in the face of declining sales. Greggs stated that they were no longer intending to increase their number of stores. They aimed to refit 215 stores (about 12% of their estate) by the end of the year, as well as introducing new products, such as pizza. In 2014, the company complained to Google when an "offensive" satirical parody of the Greggs logo was presented in search results as the actual company logo - falling afoul of imperfections in the "Google algorithm". The firm's lighthearted social media response was noted as a "lesson in Twitter crisis management". 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Greggs」の詳細全文を読む スポンサード リンク
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